Meet the owner and founder Alyssa

Hi, I’m Alyssa — the founder of Hidden Magic Creative.

I’m a digital marketing and social media creative based in Queensland, Australia, with a Bachelor’s degree in both Creative Industries and Business, majoring in Social Media and Marketing. But more than anything, I’m passionate about helping small businesses feel seen, supported, and confident in how they show up online.

Since 2022, I’ve worked with a range of small businesses to grow their online presence through intentional content, thoughtful social media strategy, and storytelling that actually connects with people, not just algorithms. I’ve always been drawn to the “why” behind a brand, and I love turning that into content that feels real, engaging, and meaningful.

Hidden Magic Creative was built from a simple belief: every business has something special within it, sometimes it just needs the right creative direction to bring it forward.

My role is to take the stress out of social media, replace overwhelm with clarity, and help you focus on what you do best while I bring your brand’s hidden magic to life online.

I thrive where creativity meets strategy, and I’m constantly inspired by how powerful storytelling can be when it’s done with intention. My goal is not just to help your brand show up but to help it stand out, feel understood, and become the star of the show.

Want to work with me? Book at 15 minute discovery call here